Page 7 - Small Business

Social media has transformed every get-together into a photo opportunity. It’s no surprise candy boards, a.k.a. candy charcuterie are becoming THE new way to add picture perfect excitement to the dessert table.  There are even small businesses  dedicated solely to candy boards (Fox 5 Atlanta).  It’s easy to get on board with building and guiding customers in building candy charcuterie; especially when we’re serving up our best candy charcuterie ideas on a silver platter for you to use and share.

This year, what’s old is new and what’s old is being made even newer. Nostalgia has been a bestseller for some time, but newstalgia is what’s trending for 2022, according to the National Confectioners Association (Candy Industry). Newstalgia is fresh and innovative twists on confectionery classics. Whether they’re looking to take a trip down memory lane, or experience a favorite in a whole new way, here are ways to promote the newstalgia and nostalgic craze.

Move over indulgences. A big trend for 2022 — low sugar. 45% of Americans named reducing their sugar intake as a top goal for 2022 (Food Business News). Even with the want for less sugar, consumers don’t want to give up the rich, decadent flavors they love. 70% even went as far to say taste trumps the amount of sugar per serving (Candy Industry). Help sweeten the deal and see sales skyrocket. Offer low sugar sweets and snacks bursting with phenomenal flavor.

Here are some of our favorite low sugar brands sure to satisfy their extravagant cravings.

Over the last few years, customers’ love of breakfast and brunch has truly blossomed. 62% even claim breakfast is their favorite meal of the day (Bake Magazine). So much so they’re looking for breakfast foods at every meal. But when it comes to today’s breakfast and brunch fans, they want more than the traditional. 66 % of Americans want a fun twist on their classic breakfast items, according to a recent survey in Bake Magazine. An EGG-cellent way to have your sales piling up like hotcakes — offer fun and unique ways to punch up their home brunch menus.

Read on for some of brew-tiful brunch ideas sure to get them EGG-cited.

Social media platform TikTok is the world’s hottest app, reaching 1 billion global users in September 2021 and climbing. It’s now THE place for consumers to discover new products (and new ways to enjoy favorite products) in every category, with the TikTok hashtag #TikTokMadeMeBuyIt reaching 7.1 million views. At the forefront of the buying frenzy – CANDY! Brilliant colors, a symphony of sounds, plus a shared experience everyone can get behind helps promote tasty products to new audiences. Candy is MADE for gaining TikTok followers. You too can create buzz — promote candy challenges your customers (and TikTokers) will love.

No need to start scrolling your TikTok feed to uncover the latest candy challenges. Our team has done the work for you.

Consumers’ love of sour candy will never sour. Candy Industry reported that the new sour candies released last year generated $105 million in sales, with sales of all sour candies totaling $1.3 billion. But what makes consumers tongue tied for these tangy treats?

In celebration of the launch of our latest sour gummy creations, we examine the reasons why consumers’ hearts skip a beat for the super sour.