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Monthly Archives: September 2020
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September 09, 2020
Tickled pink — green with envy — the blues. These common phrases are more than figures of speech. Colors can affect our mood and thoughts — even purchasing decisions. According to Packaging Digest, 90% of snap judgments made about products are based on color. This fact certainly rings true as retailers reopen post COVID-19 quarantines.
Retail authorities like fashion trade publication, Rivet, and trend forecasting firm, Fashion Snoops, are predicting, “… when a sense of normalcy does re-emerge, color will be an impactful tool for companies to use to renew consumers’ spirits and drive shoppers to buy.” Color predictions, however aren’t just for times of quarantine. They’re made yearly by color language experts like Pantone. Ironically (or maybe un-ironically), the “it” color for 2020 selected by Pantone is Classic Blue. We feel it will have customers feeling anything but — we’re predicting a “blue skies” feeling, particularly when color psychology is applied to marketing confections
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