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Monthly Archives: March 2022
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March 31, 2022
Gathering restrictions continue to loosen — time to celebrate! At the heart of any good celebration is candy. Celebrations also mean it’s time to get all decked out in our best. Since it’s been a while, we all want something new – from our clothes to candies, too. Help make get-togethers extra stylish with confections inspired by 2022’s design and fashion color trends.
Join us as our experts make the color connection between today’s trends and the candies that will make their celebrations sensational!
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March 23, 2022
March is National Sauce Month. Time to lay it on thick for the key condiments that let customers be adventurous with flavor. And all at minimal risk — pour on a little, or a lot, or have it on the side – it’s all up to preference. That’s why 39% of consumers are tempted by an item with an “original” or signature sauce (In-Sight). Just like we buy new shoes and purses to fit the season’s trends, the same goes for sauces. And like shoes and purses, we love having a ton of sauces on hand! Time to spark some up-sale opportunities with unique sauces that spice up their everyday and soirées.
Our experts will help you “ketch-up” on the sauce trends and craft brands that are sure to be your customers’ next go-to condiments.
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March 16, 2022
Social media platform TikTok is the world’s hottest app, reaching 1 billion global users in September 2021 and climbing. It’s now THE place for consumers to discover new products (and new ways to enjoy favorite products) in every category, with the TikTok hashtag #TikTokMadeMeBuyIt reaching 7.1 million views. At the forefront of the buying frenzy – CANDY! Brilliant colors, a symphony of sounds, plus a shared experience everyone can get behind helps promote tasty products to new audiences. Candy is MADE for gaining TikTok followers. You too can create buzz — promote candy challenges your customers (and TikTokers) will love.
No need to start scrolling your TikTok feed to uncover the latest candy challenges. Our team has done the work for you.
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March 10, 2022
Consumers’ love of sour candy will never sour. Candy Industry reported that the new sour candies released last year generated $105 million in sales, with sales of all sour candies totaling $1.3 billion. But what makes consumers tongue tied for these tangy treats?
In celebration of the launch of our latest sour gummy creations, we examine the reasons why consumers’ hearts skip a beat for the super sour.
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