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Monthly Archives: May 2018
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May 22, 2018
In 2016 the novelty candy market reached a whopping $678 million in sales1
$3.92bn (yes, billion) in non-chocolate candy sales in the US Market for the first half of 20172 – that’s a growth of more than 4.5% from 2016
51% of non-chocolate candy sales are chewy candies – like gummies, licorice, and sours2
10% of non-chocolate candy sales are novelty products – That’s $392 million in annual sales2
With the rise in popularity of emoji (over 5 billion emojis and stickers are exchanged daily)3 it’s no surprise that there is an official World Emoji Day – July 17.
If you’re wondering why that date in particular, take a look at the icon on your phone that represents a calendar – the default date is probably July 17. Celebrate World Emoji Day with some of these products.
New and novel candies draw attention and grab those impulse sales. The best part of novelty offerings is that they’re easy
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