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Monthly Archives: July 2019
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July 30, 2019
Back to school is coming soon and that means a change-up in your store’s stock. It’s also a great time to revisit your merchandising strategy, including your impulse sections. Point of sale purchases and impulse purchases can help drive up sales, especially during the times when your store is busier than usual, like back to school shopping time, or during the crunch of holiday sales.
You have only an instant to capture attention in the retail space. According to Nielsen, “The average shopper spends 15 seconds at the supermarket shelf per category, notices less than 40% of products, focuses their attention on point-of-sale materials for 1.6 seconds and typically compares prices between just two products.”
Making those seconds count isn’t as difficult as you might think. Below are some simple suggestions which can have a major impact on capturing that attention and converting the attention to sales.
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July 22, 2019
Why Your Customers Want These 5 Drinkware Products
Single-use plastic bottles and paper cups are going the way of the plastic bag. A new law enacted in Berkeley, California that goes into effect in January 2020 will require businesses to add a 25-cent charge for single-use paper cups. The law is intended to help reduce waste. With 120 billion paper and styrofoam cups thrown away in the US each year, measures such as this have the potential to make a major impact on spreading awareness about waste and its effect on our environment. California is typically a trailblazer for laws of this type, so we can anticipate similar laws in other cities and states.
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