Monthly Archives: June 2021

How To Build A Stellar Candy Buffet

Heather Mayer - June 29, 2021

As a leading candy manufacturer and distributor, with a robust team of confectionery experts, one of the top questions our reps are asked is ‘How can I build a show stopping candy buffet?’ Much like goodie bags, swag bags, party favors, and centerpieces, candy buffets have become a MUST for any celebration. No matter the event — children’s birthday parties, baby showers, weddings, or even fundraisers — a candy buffet or candy table sets the stage.

Candy Sales Continue to Soar

Heather Mayer - June 22, 2021

Consumers found a new love for chocolate and candy during the stay-at-home orders of 2020. That relationship’s still going strong into 2021. While other food categories are predicted to experience a slowdown due to restaurants re-openings, candy sales are expected to stay high, according to Food Dive.

We’re pulling back the wrapper, uncovering how to keep satisfying their sweet tooth well through 2021.

TikTok Treats that Will Get You the Likes

Heather Mayer - June 03, 2021

Instagram Influencers? That’s sooo yesterday! The hottest social media platform driving sales across the entire retail community — TikTok. Described as “Instagram meets YouTube,” TikTok allows individuals to post short clips of anything from comedic skits, to the latest dance moves or — here’s where it gets juicy for those in the food industry – to food reviews AND food challenges!

With 100 million TikTok users in the US alone according to AdAge, that’s A LOT of potential eyeballs to see your business. Major brands selling everything from cleaning products, to apparel, to food already see the potential. The demand for products featured on TikTok is so high, that Amazon has an “as seen on social media” section, AdAge also reports. Take a cue from the big brands. Attract customers with TikTok trend worthy treats.