Why We Love to Pucker Up for Sour Candies

Consumers’ love of sour candy will never sour. Candy Industry reported that the new sour candies released last year generated $105 million in sales, with sales of all sour candies totaling $1.3 billion. But what makes consumers tongue tied for these tangy treats?

In celebration of the launch of our latest sour gummy creations, we examine the reasons why consumers’ hearts skip a beat for the super sour.

Sour Candy Infographic

Check out why everyone is sweet on our new sour gummies