Private Label Pumps Up Sales

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Small Business Seasonal Business private label merchandising bulk chocolate Bulk Candy

Is Private Label Right for You?

2020 changed a lot of things — including consumers’ perception of private label food products. Once seen as inferior copycats of national brands, private label is now viewed as a gateway to affordable, restaurant-grade foods to enjoy at home. The prospect of private label is even more appealing when home cooking trends continue to soar. Right now private label is experiencing a renaissance, with Nielsen reporting a 16.1% sales increase year-to-date through Aug. 1, 2020 totaling $17.9 billion (Specialty Food Association).

Don’t think this passion for private label is merely a 2020 phenomenon. Even in 2019 market research firm Mintel predicted private label food and beverage sales would increase 12% from approximately $82.6 billion in 2019 to around $92.8 billion in 2024. One category showing major potential – confectionery. Chocolate sales are up 5.7% and non-chocolate sales totaled $11.5B in 2020.

Rebranding the Classics

Don't get scared off by private label because you believe it is cost-prohibitive. It can be as simple as repacking a popular snack or confectionery item like nuts or gummies with your branding. In signature packaging, the product becomes unique to your business, increasing its perceived value.

Customers also love anything limited edition or seasonal, so private label repackaged bulk in seasonal packaging is a great way to boost sales. Think pink for Breast Cancer Awareness month or holiday-themed wraps — and if you donate to a cause, let customers know with signage.

Focus on Flavor

Unique or trending flavors get customers excited. Private label manufacturers offer more flexibility to introduce trends like s’mores bark or Yuzu citrus chocolate. Customers jump at limited editions before they’re gone, making them more willing to splurge.

S’mores flavors are hot. Think chocolate bark with graham cracker and mini marshmallows. Or white chocolate with trendy Yuzu. Cult-favorite seasonal flavors like pumpkin spice or peppermint bark are also perfect for private label.

Selective Ingredient Sourcing

Sustainability is a top trend. Private label lets you choose ingredients and packaging that align with your brand values. If you promote Non-GMO or eco-conscious products, your manufacturer can help reflect that — giving customers more reason to trust and buy your brand.

Finding the Right Manufacturer Match

Your private label partner should feel like a seamless part of your team. Look for manufacturers with certifications like SQF or BRCGS. Ask about packaging, fees, and supply chain strength. A good relationship creates better products — and boosts your bottom line.

Interested in private label confections? Tell us what’s on your wish list.

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