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private label
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August 19, 2021
Is Private Label Right for You?
2020 changed a lot of things — including consumers’ perception of private label food products. Once seen as inferior copycats of national brands, private label is now viewed as a gateway to affordable, restaurant-grade foods to enjoy at home. The prospect of private label is even more appealing when home cooking trends continue to soar. Right now private label is experiencing a renaissance, with Nielsen reporting a 16.1% sales increase year-to-date through Aug. 1, 2020 totaling $17.9 billion (Specialty Food Association).
Don’t think this passion for private label is merely a 2020 phenomenon. Even in 2019 market
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