Page 8 - Wholesale Candy

Candy and Soda Pairings to Sweeten Summer Gatherings

Summertime gatherings are heating up and one thing’s for sure – candy and soda will be on the menu. According to the National Confectioners Association, 89% of consumers include candy at their backyard barbeques. Even though candy and soda are regular guests doesn’t mean it needs to be the same old same old. Here’s a refreshing idea – create excitement and drive upsell opportunities by offering up candy and soda pairings.

Here are some classic and unique pairings from our “fizzics” experts sure to make your selection pop.

Watch out chocolate — gummies are making a comeback! Chewy Candy sales saw an increase of 14.6% (higher than chocolate) to $4.6 billion in 2021, according to the National Confectioners Association’s (NCA) State of Treating. Even with consumers returning to the chewy candies they love, 43% want to try something new (NCA). Keep the love coming by offering a sampling of these gummy trends.

If you’re looking to uncover the latest in confections and savory snacks, well the Sweets & Snacks Expo is the place. We were happy to be back in Chicago, seeing new and familiar faces around the floor — all while getting a taste of what’s in store for the rest of the year. And let us say, this year is going to be pretty tasty!

Want all the juicy gossip on what’s the latest must-haves in snacking? Well you’ve come to the right place. We sat down with our confectionery buying team and got a debrief on the leading trends in sweets and snacking. Here’s what they uncovered.

Move over indulgences. A big trend for 2022 — low sugar. 45% of Americans named reducing their sugar intake as a top goal for 2022 (Food Business News). Even with the want for less sugar, consumers don’t want to give up the rich, decadent flavors they love. 70% even went as far to say taste trumps the amount of sugar per serving (Candy Industry). Help sweeten the deal and see sales skyrocket. Offer low sugar sweets and snacks bursting with phenomenal flavor.

Here are some of our favorite low sugar brands sure to satisfy their extravagant cravings.

Gathering restrictions continue to loosen — time to celebrate! At the heart of any good celebration is candy. Celebrations also mean it’s time to get all decked out in our best. Since it’s been a while, we all want something new – from our clothes to candies, too. Help make get-togethers extra stylish with confections inspired by 2022’s design and fashion color trends.

Join us as our experts make the color connection between today’s trends and the candies that will make their celebrations sensational!

Social media platform TikTok is the world’s hottest app, reaching 1 billion global users in September 2021 and climbing. It’s now THE place for consumers to discover new products (and new ways to enjoy favorite products) in every category, with the TikTok hashtag #TikTokMadeMeBuyIt reaching 7.1 million views. At the forefront of the buying frenzy – CANDY! Brilliant colors, a symphony of sounds, plus a shared experience everyone can get behind helps promote tasty products to new audiences. Candy is MADE for gaining TikTok followers. You too can create buzz — promote candy challenges your customers (and TikTokers) will love.

No need to start scrolling your TikTok feed to uncover the latest candy challenges. Our team has done the work for you.