Page 12 - Wholesale Candy

The holiday season is in full swing and, this year, celebrations look a little different. According to data intelligence and custom market research firm, Morning Consult, 74% of Americans say that their holiday get togethers will be downsized this year. A smaller gathering doesn’t necessarily mean less fun. Help your customers create the holiday excitement they are pining for by suggesting holiday candy traditions from around the world. It’s a great way to sweeten this year’s celebrations, and maybe create some new traditions.

Candy is an affordable way to make a big bang. Since 60% of Americans say they will not be traveling this holiday season, according to Travelocity, adding some international flare can help satisfy customers’ jet-setting spirit. Sit back, relax, and get ready for virtual take off as we travel around the world to experience some of the sweetest holiday traditions.

Sweden – It’s a Marshmallow World in the Winter

Halloween is brewing and we all have candy on the brain. No matter how your customers choose to celebrate this year, each one has a favorite candy they hope will end up in their treat bag. Did you know some of these crave-worthy candies have been part of customers’ dreams for more than 100 years? (Okay, so we don’t know how many centenarians frequent your shop, but you understand, a classic is a classic for a reason).

We know nostalgia sells and nostalgic candies are a great addition to your selection — particularly during Halloween. Today, we’re feeling both nostalgic and patriotic (especially with elections just around the corner) so, we decided to share with you some of our favorite US-invented candies that are Halloween and year-round staples.

Goo Goo Clusters

There’s no denying that Covid has changed how and what food consumers purchase. According to Food manufacturing, 72% of consumers are shopping less often during COVID-19, opting for stocking up. There’s also a move towards online food shopping, with 78.7% of US shoppers purchasing their groceries online, according to Supermarket News. Regardless of how they’re purchasing, online or in stores, and how frequent, we’re seeing two types of consumers emerging — those craving comfort and those drawn towards food’s health benefits.

Knowing and understanding these shifts in cravings can help you to better determine what products to stock and promote. Let’s dive into the types of cravings and what foods consumers desire right now.

Tickled pink — green with envy — the blues. These common phrases are more than figures of speech. Colors can affect our mood and thoughts — even purchasing decisions. According to Packaging Digest, 90% of snap judgments made about products are based on color. This fact certainly rings true as retailers reopen post COVID-19 quarantines.

Retail authorities like fashion trade publication, Rivet, and trend forecasting firm, Fashion Snoops, are predicting, “… when a sense of normalcy does re-emerge, color will be an impactful tool for companies to use to renew consumers’ spirits and drive shoppers to buy.” Color predictions, however aren’t just for times of quarantine. They’re made yearly by color language experts like Pantone. Ironically (or maybe un-ironically), the “it” color for 2020 selected by Pantone is Classic Blue. We feel it will have customers feeling anything but — we’re predicting a “blue skies” feeling, particularly when color psychology is applied to marketing confections

Peter Cottontail has been sighted!

It’s confirmed — Easter is on its way! Retailers, bring out the candy and chocolate as Easter is the largest candy holiday, according to a 2016 survey from Nielsen.

We want you to be bright-eyed and bushy-tailed this Easter season, so we’re sharing some retail sales statistics sure to get you in the mood to spruce up your spring candy section!

President’s Day is fast approaching and we have come to understand that the position of President of the United States of America is quite stressful. Good thing stressed spelled backwards is desserts!

It’s been revealed that long nights making laws on the Senate Floor are fueled by the Senate candy drawer, so we wondered what sort of sweets would presidents keep stashed in the Oval Office desk? Here are some of our presumptions.