Page 11 - Wholesale Candy

Consumers found a new love for chocolate and candy during the stay-at-home orders of 2020. That relationship’s still going strong into 2021. While other food categories are predicted to experience a slowdown due to restaurants re-openings, candy sales are expected to stay high, according to Food Dive.

We’re pulling back the wrapper, uncovering how to keep satisfying their sweet tooth well through 2021.

Instagram Influencers? That’s sooo yesterday! The hottest social media platform driving sales across the entire retail community — TikTok. Described as “Instagram meets YouTube,” TikTok allows individuals to post short clips of anything from comedic skits, to the latest dance moves or — here’s where it gets juicy for those in the food industry – to food reviews AND food challenges!

With 100 million TikTok users in the US alone according to AdAge, that’s A LOT of potential eyeballs to see your business. Major brands selling everything from cleaning products, to apparel, to food already see the potential. The demand for products featured on TikTok is so high, that Amazon has an “as seen on social media” section, AdAge also reports. Take a cue from the big brands. Attract customers with TikTok trend worthy treats.

When on vacation, customers want to immerse themselves in what makes their travel destination unique, whether it be the ocean, forest, wetlands, or city skylines. But they can’t spend all their time outdoors, so lure them inside by sprinkling confection versions of the local sights in your confection selection.

We’re tired of this winter vortex. Let’s turn our thoughts to warmer weather, pastels, flowers, and the holiday that’s the Spring-board for the Spring season — Easter! Time to get egg-cited for baskets overflowing with sweet snacks. According the National Confectioner’s Association, 90% of Americans plan to include chocolate or candy in their Easter Baskets. We all know the Easter candy classics every-bunny loves, but do you know how they became a part of Easter tradition?

We decided to do some hunting for the traditions behind these nostalgic Easter basket staples and here’s what we found. Let’s hop to it!

Nowadays tourists and locals visit Farm Stands and Farmers Markets not only to satisfy their lust for local produce, dairy, eggs, and homemade goodies, they are eager for an experience. Candy displays bring on the smiles and offer customers a memorable adventure with bushels of old-fashioned fun. Plus candy and nostalgic brands can help grow your business, all while helping you stand out in your field.

Creating a cream of the crop candy display doesn’t require a big investment, or a degree in design. Just a little imagination and some tasty treats and you’ll be creating a-maize-ing displays in no time.

All puns aside, (kidding we love puns) plow on to read 4 tips to spark your imagination and turnip the volume on creativity.

As we put 2020 behind us and enter 2021, one of the top food trends isn’t a particular flavor or regional cuisine according to BakeryandSnacks.com but rather, the story behind the flavors and regional cuisines. Customers are interested in food products for more than the tastes and textures — they want to buy into a brand and the story. Stay-home orders and changes to the retail climate strengthened consumer’s desire to do business with companies that are investing in positive initiatives to help communities and employees, according to the US Chamber of Commerce.