Page 10 - Wholesale Candy

Today (November 4) is National Candy Day! Well, that news really brightens the day, doesn’t it!

In celebration we’re examining the colorful side of candy. Did you know color is as important as flavor when consumers are selecting candy?

No doubt, chocolate is a bestseller, but even a candy superstar can benefit from a little merchandising. Customers want more from their in-store retail experience and are willing to pay more for it. With a little planning and thoughtful grouping of products you can help boost your chocolate sales.

You don’t need a design or marketing degree to create a stellar merchandising program. Here are a few easy ways to leverage the star power of chocolate into better sales.

When we think of winter holiday baked goods, gingerbread is always on the top of the list; particularly gingerbread houses. According to Snack Food & Wholesale Bakery, when they bake, 59% of Millennials are baking with loved ones during the holiday season. Baking and building gingerbread houses is a terrific way for a group of friends and family to share some holiday fun.

Gingerbread houses are a MUST for the holiday season, ever wonder why a spiced cookie house decorated with sweets has become a holiday tradition? We uncover this and more examining the roots of the classic cookie that has us raising the roof.

This isn’t a trick. Early predictions say Halloween 2021 will be all treats. Particularly when it comes to candy sales. According Progressive Grocer, consumers are amping up holiday celebrations to make up for lost time during 2020, so Halloween is tracking to be the biggest ever. Online search volume for the term “Halloween” is up to 328,500 searches per week which is high for this time of year analytics platform, Trendalytics reports. What these numbers tell us is customers are hunting early for items to make their Halloween spooktacular. Halloween simply wouldn’t be Halloween without plenty of chocolate.

Holidays aside, 2020 made chocolate an all-around best seller, with the National Confectioners Association reporting $21.9B in chocolate sales. Chocolate sales continue to stay high into 2021, according to Candy & Snack Today.

Now, we know customers are going to be drawn to the Halloween chocolate classics, but this year is a mega celebration! Help your customers

As a leading candy manufacturer and distributor, with a robust team of confectionery experts, one of the top questions our reps are asked is ‘How can I build a show stopping candy buffet?’ Much like goodie bags, swag bags, party favors, and centerpieces, candy buffets have become a MUST for any celebration. No matter the event — children’s birthday parties, baby showers, weddings, or even fundraisers — a candy buffet or candy table sets the stage.