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Valentine
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January 12, 2022
Love is in the air! Cupid’s packing his arrows and retailers are stocking their shelves to hit the mark this Valentine’s Day. Even with last year’s challenges, the National Retail Federation (NRF) reported Americans spent $21.8 billion on Valentine’s Day in 2021. While chocolate and candy might make up 54% of gift plans (NRF), competitor analysis company, Competitor Monitor reports “staying in” and “creating an experience” are emerging trends for Valentine’s gifts. Time to think outside the (chocolate) box with exceptional food experiences.
Our expert food matchmakers offer advice sure to get customers’ hearts all aflutter.
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January 20, 2020
Why heart-shaped boxes filled with chocolate are a Valentine’s must
Valentine’s Day is around the corner. Time for friendly and romantic gestures! Whether customers pre-plan or opt for the last-minute rush, their go-to gift is most likely a heart-shaped box full of chocolate. This isn’t just an educated guess — the numbers don’t lie. 52% of all Valentine’s day sales, or $1.8 billion will be spent on candy including chocolate, according to the National Retail Federation. Of that total, approximately 36 million heart shaped boxes are sold each year according to AdAge.
We all know that consumers are hunting for the perfect heart-shaped boxes filled with chocolate, but why is chocolate the “it” gift of the holiday? We’ve done some digging and it seems that the “why” is a mix of ancient beliefs and brilliant marketing.
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