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TikTok
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June 03, 2021
Instagram Influencers? That’s sooo yesterday! The hottest social media platform driving sales across the entire retail community — TikTok. Described as “Instagram meets YouTube,” TikTok allows individuals to post short clips of anything from comedic skits, to the latest dance moves or — here’s where it gets juicy for those in the food industry – to food reviews AND food challenges!
With 100 million TikTok users in the US alone according to AdAge, that’s A LOT of potential eyeballs to see your business. Major brands selling everything from cleaning products, to apparel, to food already see the potential. The demand for products featured on TikTok is so high, that Amazon has an “as seen on social media” section, AdAge also reports. Take a cue from the big brands. Attract customers with TikTok trend worthy treats.
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