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Page 13 - Small Business
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October 26, 2020
Halloween is brewing and we all have candy on the brain. No matter how your customers choose to celebrate this year, each one has a favorite candy they hope will end up in their treat bag. Did you know some of these crave-worthy candies have been part of customers’ dreams for more than 100 years? (Okay, so we don’t know how many centenarians frequent your shop, but you understand, a classic is a classic for a reason).
We know nostalgia sells and nostalgic candies are a great addition to your selection — particularly during Halloween. Today, we’re feeling both nostalgic and patriotic (especially with elections just around the corner) so, we decided to share with you some of our favorite US-invented candies that are Halloween and year-round staples.
Goo Goo Clusters -
June 25, 2020
Time to POP the question – which is the correct term for the sweet, fizzy soft drinks Americans love to sip for refreshment?
And the answer is . . .
. . . completely dependent on geography.
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February 10, 2020
President’s Day is fast approaching and we have come to understand that the position of President of the United States of America is quite stressful. Good thing stressed spelled backwards is desserts!
It’s been revealed that long nights making laws on the Senate Floor are fueled by the Senate candy drawer, so we wondered what sort of sweets would presidents keep stashed in the Oval Office desk? Here are some of our presumptions.
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September 16, 2019
It’s fall — the temps are dropping, we’re pulling on sweaters and wrapping scarves — bring on the pumpkin! Pumpkin spice continues to reign as the king of fall flavors, spurring large chains like Starbucks™ and Dunkin® to push the release of their coveted pumpkin-flavored beverages back to August — way before the start of fall (which is September 23rd, by the way). Packaged food manufacturers continue to jump on the flavor bandwagon, releasing new special edition fall products every year. The reason for this cult following of fall flavored anything? Scarcity aka Limited Time Offer (LTO) marketing. Scarcity marketing has proven to give sales a boost. Anyone who has ever witnessed a certain large chain store offer “designer” goods in limited quantities can attest to the long lines created during these events.
Scarcity marketing creates the perception that items out for a limited time are more precious and more valuable than an item available all year. Along with building buzz for
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