Page 2 - Small Business Tips

We all joke that since chocolate is made from plants, it’s salad which = not indulgent, but did you know that for a long time chocolate was touted and as medicine? While we don’t recommend tearing through your medicine chest and switching out everything for chocolate bars, little bits of trivia like this could be the remedy to attracting new customers during the slower months post holidays.

Everyone loves feeling like they’re “in the know,” having knowledge about something their friends and family do not. That’s why trivia nights and trivia apps are so popular! Knowing fun, obscure facts about chocolate not only positions your business the fun place to be, but you and your staff as knowledgeable in the products you sell. As part of your marketing activities, consider posing a weekly trivia question that visitors can answer in store, or via email in hopes of winning a discount on a product or, a free sample of a product you’re trying to promote. OR for something simpler, incorporate

Saturday, November 27th might be ‘Small Business Saturday’, but we think small businesses are a BIG deal every day.

Read on to uncover the major impact small businesses have on their local communities and why we ♥️ supporting small and local.

No doubt, chocolate is a bestseller, but even a candy superstar can benefit from a little merchandising. Customers want more from their in-store retail experience and are willing to pay more for it. With a little planning and thoughtful grouping of products you can help boost your chocolate sales.

You don’t need a design or marketing degree to create a stellar merchandising program. Here are a few easy ways to leverage the star power of chocolate into better sales.

Consumers found a new love for chocolate and candy during the stay-at-home orders of 2020. That relationship’s still going strong into 2021. While other food categories are predicted to experience a slowdown due to restaurants re-openings, candy sales are expected to stay high, according to Food Dive.

We’re pulling back the wrapper, uncovering how to keep satisfying their sweet tooth well through 2021.

Instagram Influencers? That’s sooo yesterday! The hottest social media platform driving sales across the entire retail community — TikTok. Described as “Instagram meets YouTube,” TikTok allows individuals to post short clips of anything from comedic skits, to the latest dance moves or — here’s where it gets juicy for those in the food industry – to food reviews AND food challenges!

With 100 million TikTok users in the US alone according to AdAge, that’s A LOT of potential eyeballs to see your business. Major brands selling everything from cleaning products, to apparel, to food already see the potential. The demand for products featured on TikTok is so high, that Amazon has an “as seen on social media” section, AdAge also reports. Take a cue from the big brands. Attract customers with TikTok trend worthy treats.

When on vacation, customers want to immerse themselves in what makes their travel destination unique, whether it be the ocean, forest, wetlands, or city skylines. But they can’t spend all their time outdoors, so lure them inside by sprinkling confection versions of the local sights in your confection selection.