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Page 2 - Holiday Candy
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October 21, 2019
While those select type-A consumers have already started ticking gifts off their holiday to-do list, the majority of us will wait until the last minute. (We’ve got plenty of time right? Right?!) We’re not simply justifying our procrastination — it’s fact!
A 2018 survey by the National Retail Foundation found that 4 out of 10 consumers plan to start their holiday shopping November 1. Although dragging our heels gives us more time to sip gingerbread lattes and munch on homemade cookies, procrastinating can make the holiday gift hunt even more stressful. You can be the remedy for customers’ holiday stress, while encouraging repeat business.
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October 14, 2019
While it might still be orange and black on your shelves, we know you’re already thinking ahead to the colors of the winter holidays! The National Retailer Federation (NRF) forecasts a positive 2019 holiday season, projecting retail sales during November and December to increase between 3.8% and 4.2% over 2018 to a total of between $727.9 billion and $730.7 billion.
Among the top purchases this holiday season – food and candy. In 2018, NRF estimated that 4 in 10 consumers start shopping on or around November 1st, so make sure you’re prepared with the favorite flavors of Christmas (gingerbread, chocolate chip cookies, anything peppermint), Hanukkah (gelt, kugel, rugelach), and Kwanzaa (anything coconut flavored, sweet potato pie-flavored, or pecan pie-flavored).
Still feeling a little bah humbug? Here are some fun facts to get you in the holiday spirit:
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August 21, 2019
Labor Day is only weeks away and 25% of Americans will be getting out of town, 35 million of them hitting the roads and 16.5 million taking to the skies worldwide. Big travel weekends can mean big sales opportunities for food retailers. According to a survey conducted by Frito-Lay, 75% of travelers say that they’re packing snacks for their trips. However, what those snacks look like is changing.