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Holiday
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December 09, 2019
We’ve trimmed the tree and decked the halls. Time to enjoy longtime holiday candy favorites!
90% of us plan to share or gift chocolate and candy this season (National Confectioners Association (NCA)). While new Christmas treats pop up every year, we’re feeling nostalgic for candies that have stood the test of time.
Join us as we take a trip down memory lane while introducing new twists on holiday classic favorites.
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September 16, 2019
It’s fall — the temps are dropping, we’re pulling on sweaters and wrapping scarves — bring on the pumpkin! Pumpkin spice continues to reign as the king of fall flavors, spurring large chains like Starbucks™ and Dunkin® to push the release of their coveted pumpkin-flavored beverages back to August — way before the start of fall (which is September 23rd, by the way). Packaged food manufacturers continue to jump on the flavor bandwagon, releasing new special edition fall products every year. The reason for this cult following of fall flavored anything? Scarcity aka Limited Time Offer (LTO) marketing. Scarcity marketing has proven to give sales a boost. Anyone who has ever witnessed a certain large chain store offer “designer” goods in limited quantities can attest to the long lines created during these events.
Scarcity marketing creates the perception that items out for a limited time are more precious and more valuable than an item available all year. Along with building buzz for
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