gummy trends

What’s Driving Gummy Sales

Heather Mayer - July 13, 2023

It’s a proven fact — gummies are one of our favorite candies. 72% of American’s admitted to eating gummies last year (National Confectioners Association). That’s the highest of any non-chocolate category!

Gummies, in fact, are giving chocolate some fierce competition for the title of top sweet snack. Last year’s chewy candy sales (which gummies are a part of) totaled $5.8B (National Confectioners Association).

What is influencing this boom you might ask? Our experts have some ideas.

2023’s Top Gummy Trends

Heather Mayer - April 27, 2023

Watch out chocolate! Gummies are closer to catching up to the top dog in the candy scene more than ever. Non-chocolate sales (which gummies are a part of) totaled $15.4 Billion last year – up 13.4% (National Confectioners Association). Manufacturers are hearing our call and increasing their gummy offerings!

Among this newness, we’re seeing some trends emerge. Below are the ones you just have to try.

What’s Trending in Gummies

Heather Mayer - June 09, 2022

Watch out chocolate — gummies are making a comeback! Chewy Candy sales saw an increase of 14.6% (higher than chocolate) to $4.6 billion in 2021, according to the National Confectioners Association’s (NCA) State of Treating. Even with consumers returning to the chewy candies they love, 43% want to try something new (NCA). Keep the love coming by offering a sampling of these gummy trends.