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October 21, 2019
While those select type-A consumers have already started ticking gifts off their holiday to-do list, the majority of us will wait until the last minute. (We’ve got plenty of time right? Right?!) We’re not simply justifying our procrastination — it’s fact!
A 2018 survey by the National Retail Foundation found that 4 out of 10 consumers plan to start their holiday shopping November 1. Although dragging our heels gives us more time to sip gingerbread lattes and munch on homemade cookies, procrastinating can make the holiday gift hunt even more stressful. You can be the remedy for customers’ holiday stress, while encouraging repeat business.
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