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Day of the Dead
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September 23, 2019
Skulls – here in the US, they’re not just for Halloween anymore. Enter Día de los Muertos, or Day of the Dead. As reported by USA Today, this Mexican celebration is going mainstream, with those of non-Mexican descent joining in on the fun. In fact, several US cities like San Francisco, San Antonio, Los Angeles, Fort Lauderdale, and Albuquerque host Day of the Dead parades and other festivities. Major retailers like Target, Party City, and Amazon have jumped on the Day of the Dead bandwagon, adding a selection of decorations and treats. Their motivation – tap into the holiday’s growing popularity, but also the growing buying power of the Hispanic population.
According to Nielsen, Hispanics represent 18 percent of the US population, and predict their buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. This potential has retailers upping their offerings around Hispanic holidays and other events. With Day of the
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