Craft Soda

Move over beer and wine. Soda is the new beverage of choice for on-trend get-togethers. Many are serving hard-to-find rare sodas to inject old-fashioned fun into get-togethers. Instead of tasting craft beers and rare vintages, this is a fun alternative.

Vintage soda is gaining a major following, with fans hunting everywhere for a flavor they have yet to try. Big soda companies are getting on the bandwagon as well. For example the re-release of New Coke to time with the release of the third season of Stranger Things.

Vintage soda tasting parties are also quickly becoming a trend. Best of all, every age group can participate.

Don’t miss out on the opportunity to celebrate retro soda ginger ale on March 13 —National Ginger Ale Day. These 12 sought-after brands are a great place to start.

2020 sparked new consumer appetites that continue into 2021, including cravings for specialty non-alcoholic beverages, according to Forbes. With traveling and other activities sluggish to return to pre-lockdown levels, customers seek to sip from other wells of adventure. A top popular oasis — specialty beverages. It’s time to add a POP of flavor to your beverage selection.

Beverage Daily released it’s 2021 flavor trends that are sure to raise glasses and eyebrows. Read on for practical ways to build these fashionable flavors into your beverage selection.

In the age of tabloid TV and gossip websites, paparazzi, and social media, there’s no denying customers crave celebrity sightings — including on the products they purchase. With 81% of consumers buying a product because they like the packaging, according to packaging leader WestRock, there’s great opportunity to make your soda section pop with dynamic labels that feature celebrities.

Whether its celebrity-founded, or celebrity-licensed, products that feature celebrities make fans feel closer to the celebs they follow. Packages featuring high-profile celebrity images makes merchandising fool proof. Customers will be drawn to the bottles.

We’ve rolled out the red carpet and ready to introduce some star power for your soda selection.

Fizzy, fun and full of flavor, customers can’t resist a good soda. This isn’t just a wishful Fanta-sea. Soft drink revenue is expected to hit $667,384 million in 2020 according to Statista.

Like all other food categories in today’s market, when it comes to soda, consumers are looking for unique flavors, rare finds, and international flare. A soft drink is a refreshing and affordable way to take a plunge into a daring flavor.

Customers’ preferences for specialty and craft sodas can be as particular as wine, so narrowing down your assortment to the best choices can be difficult. Differentiate your business from the competition — transform your team into true “pop” stars by training staff to understand the different soda personalities and their sipping pleasures. To get you started, we break out the top 4 types.

Time to POP the question – which is the correct term for the sweet, fizzy soft drinks Americans love to sip for refreshment?

And the answer is . . .

. . . completely dependent on geography.