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Comfort Food
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October 20, 2020
There’s no denying that Covid has changed how and what food consumers purchase. According to Food manufacturing, 72% of consumers are shopping less often during COVID-19, opting for stocking up. There’s also a move towards online food shopping, with 78.7% of US shoppers purchasing their groceries online, according to Supermarket News. Regardless of how they’re purchasing, online or in stores, and how frequent, we’re seeing two types of consumers emerging — those craving comfort and those drawn towards food’s health benefits.
Knowing and understanding these shifts in cravings can help you to better determine what products to stock and promote. Let’s dive into the types of cravings and what foods consumers desire right now.
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