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chocolate terms
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July 28, 2022
When it comes to confections, chocolate is king.
Chocolate sales totaled 16.7 billion in 2021 — the highest of any confectionery category (National Confectioner’s Association)! Milk Chocolate even has a national day dedicated in its honor (this year that’s July 28)! It’s true —we all love chocolate. But are you familiar with the major terms in chocolate making? Having a better understanding of how chocolate is made can help you to better direct customers to their chocolate favorites, while also serving up reasons to try new items, too.
Time to mold your mind – read on for the top terms to know related to chocolate making.
Bean To Bar
Bean to Bar is a term we’re seeing used a lot lately in the chocolate
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December 21, 2021
We all joke that since chocolate is made from plants, it’s salad which = not indulgent, but did you know that for a long time chocolate was touted and as medicine? While we don’t recommend tearing through your medicine chest and switching out everything for chocolate bars, little bits of trivia like this could be the remedy to attracting new customers during the slower months post holidays.
Everyone loves feeling like they’re “in the know,” having knowledge about something their friends and family do not. That’s why trivia nights and trivia apps are so popular! Knowing fun, obscure facts about chocolate not only positions your business the fun place to be, but you and your staff as knowledgeable in the products you sell. As part of your marketing activities, consider posing a weekly trivia question that visitors can answer in store, or via email in hopes of winning a discount on a product or, a free sample of a product you’re trying to promote. OR for something simpler, incorporate
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