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candy by color
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March 31, 2022
Gathering restrictions continue to loosen — time to celebrate! At the heart of any good celebration is candy. Celebrations also mean it’s time to get all decked out in our best. Since it’s been a while, we all want something new – from our clothes to candies, too. Help make get-togethers extra stylish with confections inspired by 2022’s design and fashion color trends.
Join us as our experts make the color connection between today’s trends and the candies that will make their celebrations sensational!
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September 09, 2020
Tickled pink — green with envy — the blues. These common phrases are more than figures of speech. Colors can affect our mood and thoughts — even purchasing decisions. According to Packaging Digest, 90% of snap judgments made about products are based on color. This fact certainly rings true as retailers reopen post COVID-19 quarantines.
Retail authorities like fashion trade publication, Rivet, and trend forecasting firm, Fashion Snoops, are predicting, “… when a sense of normalcy does re-emerge, color will be an impactful tool for companies to use to renew consumers’ spirits and drive shoppers to buy.” Color predictions, however aren’t just for times of quarantine. They’re made yearly by color language experts like Pantone. Ironically (or maybe un-ironically), the “it” color for 2020 selected by Pantone is Classic Blue. We feel it will have customers feeling anything but — we’re predicting a “blue skies” feeling, particularly when color psychology is applied to marketing confections
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December 16, 2019
Silver and Gold might be a classic Christmas tune, but this color theme isn’t just for the holidays and New Year’s. It adds a touch of elegance to a wedding, commemorates an anniversary, and brings class to a milestone birthday, or even a baby shower.
In fact, consumers’ love of the silver and gold theme is actually a ‘thing’ called color psychology. According to colormeanings.com, silver, to many, represents wealth and innovation, while gold represents wealth and opulence. With these feelings attached to these sparkling, shimmering colors, it’s no wonder they’re selected for customers’ most important events.
Confectionery manufacturers have heard our call for everything shiny and increasingly are offering chocolates and candies that actually have a metallic hue. Put on your sunglasses and don your top hat (remember these colors are elite) as we list our beloved brightest confections.
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