candy business

We all know the saying — “you eat with your eyes first.” It’s not surprising that food packaging has a major impact on food purchases.

Like fashion and home design, packaging trends change from year to year. Keeping up on the latest packaging trends and sprinkling them into your assortment is a great differentiator.

It might be hard to offer products with ALL the latest trends. Our experts have identified the top five 2024 packaging trends you need to carry.

The New Year’s almost here and we’re all looking for a refresh. One way to easily mix things up for not a lot of money – trying 2024’s flavor trends.

Getting in on the latest food trends is simple. Spot an item with a trending flavor. Try. Enjoy. Maybe let your friends and family know about it through social media. No need to go hunting the internet for the latest “IT” flavors. Our experts have done the work for you and collected all the must-try flavors for 2024.

Think of this as your 2024 flavor bucket list.

Newstalgia is living up to its hype as the TOP candy trend.

First identified by the National Confectioners Association, newstalgia is “a twist on candy classics.”

The best thing about newstalgia — it’s breathing new life into our FAVORITE nostalgic candy and food brands!

Classic Candies in New Forms

Goetze's Caramel Creams With Oreo, Jolly Rancher Fruit Chews, Push Pop Gummy Roll, Ring Pop Gummies Chains, Skittles Original Gummies, Skittles

Get excited! Our brand, Clever Candy, is taking its first step into packaged products.

While the collection might look effortless a lot of work went into it. From identifying what consumers are wanting most, to eyeing the latest trends, to linking up with the best souring partners.

Come with us as we give you a special look into the creation the Clever Candy packaged line from start to finish.

In a world of ever-changing consumer habits, snack selection has remained constant. Snacking is still spontaneous with 72% of consumers not planning their snacks, instead simply grabbing as needed (National Confectioners Association). For one-third of these consumers, the impulse section is part of the snacking experience (National Confectioners Association).  Even as impulse sections evolve beyond traditional cashiered lanes to include self-serve checkouts, self-serve corrals, and grab-and-go sections, must-have items are emerging, regardless of format.  Check out these tips for the must-haves to create an on-point point of sale.

This Halloween could be the scariest ever. Some major candy manufacturers report they won’t be able to meet customer demand for Halloween Candy (CNN)! With Halloween confectionery sales reaching $28.2 Billion last year and expected to climb this year, empty shelves are NOT an option (Candy & Snack Today). Don’t worry. We have some fang-tastic ideas to make your Halloween selection skele-fun with a mix of seasonal and everyday candy.