Page 4 - Candy & Snack Trends

The votes are in — chocolate has been crowned America’s leading confection. While we don’t see its fan following fizzling out anytime soon, the best way for chocolate to maintain its position in confectionery royalty, and you to keep racking up the chocolate sales, is by keeping it fresh (in more ways than one). The best way to keep it fresh — incorporating the latest trending flavors and ingredients.

Instagram Influencers? That’s sooo yesterday! The hottest social media platform driving sales across the entire retail community — TikTok. Described as “Instagram meets YouTube,” TikTok allows individuals to post short clips of anything from comedic skits, to the latest dance moves or — here’s where it gets juicy for those in the food industry – to food reviews AND food challenges!

With 100 million TikTok users in the US alone according to AdAge, that’s A LOT of potential eyeballs to see your business. Major brands selling everything from cleaning products, to apparel, to food already see the potential. The demand for products featured on TikTok is so high, that Amazon has an “as seen on social media” section, AdAge also reports. Take a cue from the big brands. Attract customers with TikTok trend worthy treats.

Love comes in many colors. Flavors too! June is Pride Month and National Candy Month. Help customers show their love for candy and each other with an assortment brimming with a rainbow of colors and a cornucopia of sweet flavors.

Dramatic displays saturated in a rainbow of colors draws customers to your door. Tying your displays to a limited-time celebration helps amp up the urgency to purchase. Here are our top candy loves and the colorful ways to celebrate diversity, inclusion and, of course, candy.

When on vacation, customers want to immerse themselves in what makes their travel destination unique, whether it be the ocean, forest, wetlands, or city skylines. But they can’t spend all their time outdoors, so lure them inside by sprinkling confection versions of the local sights in your confection selection.

Looks like the days of short commutes from the bed to the computer and dressing for meetings only from the waist up might be numbered. Corporate giant Google just re-opened its offices to a limited amount of employees, with plans to have all employees back to the office by autumn, according to the New York Times. Other major tech companies like Microsoft, Amazon, and Facebook are following suit, with planned Fall 2021 office returns, according to USA Today. While in some ways a return to the office will be “business as usual” there are some areas where the “new order” left by the pandemic will leave its mark – particularly in the break room.

Prior to 2020, free snacks had become a popular business perk, and one way smaller businesses could compete with the larger corporations for talent, according to The Balance Small Business. As no one wants mobs of hangry employees, we don’t see free office snacks going away anytime soon. But as major grocery chains are changing the look

Customers are always looking for s’more ways to enjoy ooey, gooey, creamy, crunchy chocolatey goodness sooner. Be their one-stop-shop for family fun with AmuseMints Family S’mores Kits complete with everything they need to craft this old time favorite at home. Kit includes: marshmallows, graham crackers, and chocolate bars (everything but the campfire).

For a different spin on s’mores with s’more panache, suggest chocolate covered versions of classic s’mores ingredients. We recommend Nassau Candy’s own chocolate covered grahams in dark chocolate and chocolate covered grahams in milk chocolate. It’s s’more the merrier, so we would add Nassau Candy’s milk chocolate covered vanilla marshmallows and dark chocolate covered vanilla marshmallows to the assortment. Raise the bar with specialty chocolate bars packed with all the s’mores flavors. We love Chuao Oh My S’mores, AmuseMints