beverages

In a world of ever-changing consumer habits, snack selection has remained constant. Snacking is still spontaneous with 72% of consumers not planning their snacks, instead simply grabbing as needed (National Confectioners Association). For one-third of these consumers, the impulse section is part of the snacking experience (National Confectioners Association).  Even as impulse sections evolve beyond traditional cashiered lanes to include self-serve checkouts, self-serve corrals, and grab-and-go sections, must-have items are emerging, regardless of format.  Check out these tips for the must-haves to create an on-point point of sale.

Candy and Soda Pairings to Sweeten Summer Gatherings

Summertime gatherings are heating up and one thing’s for sure – candy and soda will be on the menu. According to the National Confectioners Association, 89% of consumers include candy at their backyard barbeques. Even though candy and soda are regular guests doesn’t mean it needs to be the same old same old. Here’s a refreshing idea – create excitement and drive upsell opportunities by offering up candy and soda pairings.

Here are some classic and unique pairings from our “fizzics” experts sure to make your selection pop.

2020 sparked new consumer appetites that continue into 2021, including cravings for specialty non-alcoholic beverages, according to Forbes. With traveling and other activities sluggish to return to pre-lockdown levels, customers seek to sip from other wells of adventure. A top popular oasis — specialty beverages. It’s time to add a POP of flavor to your beverage selection.

Beverage Daily released it’s 2021 flavor trends that are sure to raise glasses and eyebrows. Read on for practical ways to build these fashionable flavors into your beverage selection.

In the age of tabloid TV and gossip websites, paparazzi, and social media, there’s no denying customers crave celebrity sightings — including on the products they purchase. With 81% of consumers buying a product because they like the packaging, according to packaging leader WestRock, there’s great opportunity to make your soda section pop with dynamic labels that feature celebrities.

Whether its celebrity-founded, or celebrity-licensed, products that feature celebrities make fans feel closer to the celebs they follow. Packages featuring high-profile celebrity images makes merchandising fool proof. Customers will be drawn to the bottles.

We’ve rolled out the red carpet and ready to introduce some star power for your soda selection.

Time to POP the question – which is the correct term for the sweet, fizzy soft drinks Americans love to sip for refreshment?

And the answer is . . .

. . . completely dependent on geography.

Winter is coming, and so are customers’ cravings for a customary hot beverage. Their top choice might not be what you think. Market research firm Datassential, found that 81% of consumers love hot chocolate, while only 16.4% of US menus offer this chocolatey elixir. Give customers what they’re thirsty for while creating a fun seasonal environment — host a self-serve hot chocolate bar.