Consumers’ Friend-CHIP With Salty Snacks Deepens

You'll Be Bowled Over by Our Salty Snack Selection

Salty snacks are soo in “season” for 2022. Convenience Store News reports salty snack purchases are at an all-time high. Even as of a year ago, data analytics company IRI reported salty snack sales totaled $28.3 billion (Snack Food & Wholesale Bakery). As consumers continue to return to the office and the summer gathering circuit launches, salty snacks are emerging as the snacking option. Time to spice up your salty snacking selection with classics done to perfection and a sprinkling of trending flavors.

Here are some salty snacks they’re sure to love sodium much.

Potato Chips: A-Peel to Nostalgia and Trending Flavors

When it comes to potato chips, the saying holds true — consumers can’t stop at one. Potato chips are the king of the salty snack category, racking up $8.3 billion in sales as of May 2021 (Snack Food & Wholesale Bakery). What’s helped keep consumers’ friend-CHIP with potato chips going — the variety of flavors.

Two flavors topping the savory snacks flavor charts at the moment — onion and barbecue (Institute of Food Technologists IFT). So chips featuring these flavors with a gourmet spin like Deep River Sweet Maui Onion and Mesquite BBQ are sure to be bestsellers. For the more gourmet palette, there’s Deep River Sea Salt — a classic must-have.

Equally important to salty snack customers is simple, recognizable ingredients, with 69% of consumers saying they influence their purchasing decisions (Snack Food & Wholesale Bakery). Kettle-style potato chips is also a growing category, beloved for their extra crisp crunch. Long Island-based North Fork Chips ticks off both boxes. Chips like Salted, Sweet Potato, Sour Cream & Onion, and BBQ serve up flavor with every crunchy bite.

Knot Your Momma’s Pretzels – Classics with a Twist

Pretzels are undoubtedly the queen of the salty snack world. The sales don’t lie – in 2021 total pretzel sales grew 6.0% to $1.4 billion (Snack Food & Wholesale Bakery).

Like potato chips, the big draw at the moment is clean, simple ingredients and fun flavors. That’s evident with Dot’s Pretzels, a brand that’s skyrocketed in popularity. Stock flavors like Original, Honey Mustard, and Southwest.

If they’re looking for a “pop” of flavor, go with Pop Daddy Pretzels in bold flavors.

For gluten-free and vegan salty snackers, Savor by Suzie pretzels deliver with options like Garlic & Herb and Lil’ Bit Spicy. Plus, your purchase supports their neurodiverse workforce.

For gluten-free with crunch, there’s Gratify Pretzel Twists — a must-have from Gratify Gluten Free.

Thin is in. That’s why Pressels are winning over customers with flavors like Sriracha and Sea Salt. They offer lower fat and sodium without skimping on flavor.

Mix Things Up – Snack & Nut Mixes

Pretzels shine solo or mixed. That’s why snack mixes are a must.

  • Party Mix: Pretzels, hickory almonds, sesame sticks, peanuts.
  • Cajun Hot Mix: Cajun corn and sesame sticks, chili bits — it brings the heat.
  • Jazz It Up Mix: Sesame sticks, chocolate raisins, dried cranberries, white chocolate chips.
  • Sweet Sea Salt Sensation: Almonds, cashews, cranberries — sweet and salty bliss.

Salty Snacking 2.0 – Poppable Plant-Based Options

Plant-based salty snacks are in high demand, and From The Ground Up delivers. Their Cauliflower Lime Tortilla Chips offer bold flavor and veggie-packed ingredients.

For a globally inspired plant-based option, go with Inka. Their Chile Picante Plantain Chips are a spicy twist on the classic, while Original Sea Salt offers a clean crunch.

Gourmet chips, pretzels, snacks, and appetizers were the third fastest-growing specialty food category in 2020, up 19%, and they’re still rising. Satisfy their salty cravings with a wide selection of snacks full of simple ingredients, daring flavors, and super crunch that meet today’s dietary trends.