McCann’s Quick & Easy Steel Cut Irish Oatmeal combines the health benefits of steel cut oats with the convenience of quick cooking oatmeal. Benefit call outs on the packaging (Quick & Easy, non-GMO, steel cut, ready in 5 minutes) appeals to the health-conscious consumer and those who need to be able to prepare breakfast in a hurry. Drum container can be easily stacked on shelves and carries a certain nostalgic appeal. Fits into a vegetarian lifestyle.
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