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When on vacation, customers want to immerse themselves in what makes their travel destination unique, whether it be the ocean, forest, wetlands, or city skylines. But they can’t spend all their time outdoors, so lure them inside by sprinkling confection versions of the local sights in your confection selection.

Celebrate National Beach Day this week – it’s August 30th. Customers will be packing their coolers and driving to the coast to enjoy those curling waves and sandy dunes while raising awareness about beach preservation. Do you know what tops off a great beach day? A little sweet! Holidays like National Beach Day are a great way to drive traffic (and sales) during the summer months.

According to Specialty Food Magazine, summer months can often mean a slump for candy sales due to the large gap between holidays and the rising temps. Creating events around national awareness days like National Beach Day gives customers a new reason to celebrate. And let’s be honest – aren’t we all looking for another reason to celebrate (and eat candy)?

As a leading candy manufacturer and distributor, with a robust team of confectionery experts, one of the top questions our reps are asked is ‘How can I build a show stopping candy buffet?’ Much like goodie bags, swag bags, party favors, and centerpieces, candy buffets have become a MUST for any celebration. No matter the event — children’s birthday parties, baby showers, weddings, or even fundraisers — a candy buffet or candy table sets the stage.

Love is in the air! Cupid’s packing his arrows and retailers are stocking their shelves to hit the mark this Valentine’s Day. Even with last year’s challenges, the National Retail Federation (NRF) reported Americans spent $21.8 billion on Valentine’s Day in 2021. While chocolate and candy might make up 54% of gift plans (NRF), competitor analysis company, Competitor Monitor reports “staying in” and “creating an experience” are emerging trends for Valentine’s gifts. Time to think outside the (chocolate) box with exceptional food experiences.

Our expert food matchmakers offer advice sure to get customers’ hearts all aflutter.

Love comes in many colors. Flavors too! June is Pride Month and National Candy Month. Help customers show their love for candy and each other with an assortment brimming with a rainbow of colors and a cornucopia of sweet flavors.

Dramatic displays saturated in a rainbow of colors draws customers to your door. Tying your displays to a limited-time celebration helps amp up the urgency to purchase. Here are our top candy loves and the colorful ways to celebrate diversity, inclusion and, of course, candy.

Back to school is coming soon and that means a change-up in your store’s stock. It’s also a great time to revisit your merchandising strategy, including your impulse sections. Point of sale purchases and impulse purchases can help drive up sales, especially during the times when your store is busier than usual, like back to school shopping time, or during the crunch of holiday sales.

You have only an instant to capture attention in the retail space. According to Nielsen, “The average shopper spends 15 seconds at the supermarket shelf per category, notices less than 40% of products, focuses their attention on point-of-sale materials for 1.6 seconds and typically compares prices between just two products.”

Making those seconds count isn’t as difficult as you might think. Below are some simple suggestions which can have a major impact on capturing that attention and converting the attention to sales.