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The New Year is only days away. That means the cookies, cakes, and comfort food of the holidays are soon but a distant memory. Consumers are saying goodbye to grandma’s gooey mac & cheese and homemade cookies, and hello to fruits, vegetables, and other better-for-you foods.

This shift from indulgent feasts, to foods on the lighter side might not be as drastic as in years past. In fact, Culinary Visions found that health benefits trumped taste in consumers’ snack selections year round.

We know what they DON’T want (less salt, less fat, less carbs, fewer calories, less sugar, etc.) but what are consumers looking for in terms of healthy foods? Here are some stats for inspiration.

• US organic food sales totaled $47.9 billion in 2018, according to a survey from the Organic Trade Organization. Fruits and vegetables made up 36% of these sales, so keep pushing the produce.
• 39 states choose broccoli as their favorite vegetable, per a survey