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Back to school is coming soon and that means a change-up in your store’s stock. It’s also a great time to revisit your merchandising strategy, including your impulse sections. Point of sale purchases and impulse purchases can help drive up sales, especially during the times when your store is busier than usual, like back to school shopping time, or during the crunch of holiday sales.

You have only an instant to capture attention in the retail space. According to Nielsen, “The average shopper spends 15 seconds at the supermarket shelf per category, notices less than 40% of products, focuses their attention on point-of-sale materials for 1.6 seconds and typically compares prices between just two products.”

Making those seconds count isn’t as difficult as you might think. Below are some simple suggestions which can have a major impact on capturing that attention and converting the attention to sales.