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Watch out chocolate! Gummies are closer to catching up to the top dog in the candy scene more than ever. Non-chocolate sales (which gummies are a part of) totaled $15.4 Billion last year – up 13.4% (National Confectioners Association). Manufacturers are hearing our call and increasing their gummy offerings!

Among this newness, we’re seeing some trends emerge. Below are the ones you just have to try.

Few people can resist the allure of delicious, brightly colored, uniquely shaped gummy candy. It’s a versatile year-round treat that can be shaped and colored into virtually anything you can dream up. Whether your customers prefer a soft chew, a longer-lasting chew or even an ‘elastic’ experience (as in Haribo Gold-Bears), the science behind the satisfying treat is basically the same – low-boiled sweets with a gelling agent (hydrocolloid).

Read on to discover more sweet science about each type of gummy and reasons to carry these top sellers. We’ve even rated them on their “meltability” factor (yes, we made up that phrase, but the science is real). A “Five Gummy Bear” rating = melts easily. A “Zero Gummy Bear” rating = really stands up to heat.

For seasonal business, starting off the season strong is the main goal. You only have a few months to collect most of the year’s revenue so every sale counts. The right assortment can play a major factor in success. 

You need to hit that balance of tried-and-true classics along with the latest innovations. 

What are the items that make this list you might ask? We asked our team and gathered the best categories that have shown success for summer businesses.

Watch out chocolate — gummies are making a comeback! Chewy Candy sales saw an increase of 14.6% (higher than chocolate) to $4.6 billion in 2021, according to the National Confectioners Association’s (NCA) State of Treating. Even with consumers returning to the chewy candies they love, 43% want to try something new (NCA). Keep the love coming by offering a sampling of these gummy trends.

It’s a proven fact — gummies are one of our favorite candies. 72% of American’s admitted to eating gummies last year (National Confectioners Association). That’s the highest of any non-chocolate category!

Gummies, in fact, are giving chocolate some fierce competition for the title of top sweet snack. Last year’s chewy candy sales (which gummies are a part of) totaled $5.8B (National Confectioners Association).

What is influencing this boom you might ask? Our experts have some ideas.

As the sunny days of the warmer months stretch on well into fall, the high temperatures might make customers second guess that chocolate bar purchase.

The best warm weather bet for sweet treats? Gummies!

Gummies really stand up to the heat (see below for the science behind it).