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Women-Owned Confectionery Brands to Watch

Nancy Maria Donaldson Johnson patented the home ice cream maker in 1843. In 1885, Agnes B. Marshall took the idea of ice cream one step further and made ice cream “craft” before its time, with unique ingredients, shapes – even forecasting a cone and instant ice cream with liquid nitrogen. Ruth Graves was the mastermind behind the iconic dessert, the chocolate chip cookie. For decades pioneering women have shaped the confectionery and culinary industry. Nowadays women owned business have potential to rake in serious dough (pun intended). According to You.gov, the customer base for women-owned business is more affluent than most, with 22% earning more than 100K per year. The survey also found that younger customers are more likely to buy women owned, with 55% being either Millennial or Gen Z. Sounds like it’s time to identify the women owned brands on your shelves, if you haven’t already.

Read on to learn about some of our favorite

The suspect list for the popular song ‘who stole the cookies from the cookie jar’ is growing. The craving for comfort drove demand for cookies. A recent survey by Top Data revealed that 95% of Americans admit to having at least 1 cookie per month.

We took a closer look at the recipe to discover what’s in the mix and here’s how it all baked up.

Cookie sales statistics, cookie eating statistics, Cookie infographic, cookie facts, cookie cravings, customer cookie cravings, cookies,

Move over indulgences. A big trend for 2022 — low sugar. 45% of Americans named reducing their sugar intake as a top goal for 2022 (Food Business News). Even with the want for less sugar, consumers don’t want to give up the rich, decadent flavors they love. 70% even went as far to say taste trumps the amount of sugar per serving (Candy Industry). Help sweeten the deal and see sales skyrocket. Offer low sugar sweets and snacks bursting with phenomenal flavor.

Here are some of our favorite low sugar brands sure to satisfy their extravagant cravings.

Winter is coming, and so are customers’ cravings for a customary hot beverage. Their top choice might not be what you think. Market research firm Datassential, found that 81% of consumers love hot chocolate, while only 16.4% of US menus offer this chocolatey elixir. Give customers what they’re thirsty for while creating a fun seasonal environment — host a self-serve hot chocolate bar.

It’s August. The sun’s blazing, we’re still rockin’ the flip flops and shorts, but wondering when our favorite fall flavor, pumpkin spice, is returning. We can’t help it — the allure of seasonal or limited time flavors, like pumpkin spice is strong! So much so that leading pumpkin spice purveyors, Starbucks and Dunkin’ Donuts launched their iconic fall-flavored beverages in mid-August last year (August 24 and August 19 respectively to be exact)! This love of seasonal flavors and shapes goes for the confectionery space too. Candy sales for all holidays totaled $18.1 billion (that’s a combination of seasonal and everyday) and accounted for 62.6% sales (National Confectioners Association). Looks like limited time is a good lure.

Appeal to their love of seasonal with these must-have fall and winter flavors while learning ways to create that limited time feeling year-round.

Food brand selection has gone beyond the latest flavors and textures to feeling good. Consumers are seeking snacks with a story, AKA brands that are helping support the environment, diversity and local communities.

A popular diversity cause that consumers like to support is Women Owned brands. Particularly in March during Women’s History Month.

Help them support Women Owned Businesses all March long while offering them something new. Consider adding these up-and-coming Certified Women-Owned Brands with inspiring stories into your assortment.