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April 19, 2023
It’s officially spring! Let’s do some spring cleaning – starting with our snack stash! Time to make room for the latest trending flavors.
Tis the season to try out new seasonings! Here’s the top hot flavors for 2023 that are a must try.
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September 01, 2022
Consumers are in the mood to manage their mood. One of the ways they’re doing that is through food. 40% of consumers are interested in mood-based food experiences, with 37% looking for their snacks to aid with mood according to recent surveys (Food Dive). While the focus on functional ingredients might be new, the items they’re turning to are tried and true foods we all know. Set the mood for success by highlighting these better-for-you products.
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September 16, 2019
It’s fall — the temps are dropping, we’re pulling on sweaters and wrapping scarves — bring on the pumpkin! Pumpkin spice continues to reign as the king of fall flavors, spurring large chains like Starbucks™ and Dunkin® to push the release of their coveted pumpkin-flavored beverages back to August — way before the start of fall (which is September 23rd, by the way). Packaged food manufacturers continue to jump on the flavor bandwagon, releasing new special edition fall products every year. The reason for this cult following of fall flavored anything? Scarcity aka Limited Time Offer (LTO) marketing. Scarcity marketing has proven to give sales a boost. Anyone who has ever witnessed a certain large chain store offer “designer” goods in limited quantities can attest to the long lines created during these events.
Scarcity marketing creates the perception that items out for a limited time are more precious and more valuable than an item available all year. Along with building buzz for
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May 11, 2023
It’s confirmed – we ALL have the summer travel bug. Online searches for flights between June and August are up 25% according to Expedia with 70% of us saying we want to travel over the next year (Travel Age West).
With ALL this travel, we’re going to need our most important travel companion – travel snacks!
Whether you’re a traveler trying to make your trip memorable or a seasonal business getting ready for the season, here’s the summertime snacks to make this season unforgettable.
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February 27, 2023
There’s a bright future ahead. Vibrant hues are taking over 2023 — from fashion, to interior design, to party color themes — even candy buffets and displays.
But not any bright hue will do. Meet the must-have brilliant colors that need to be on your guest list.
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August 12, 2022
It’s August. The sun’s blazing, we’re still rockin’ the flip flops and shorts, but wondering when our favorite fall flavor, pumpkin spice, is returning. We can’t help it — the allure of seasonal or limited time flavors, like pumpkin spice is strong! So much so that leading pumpkin spice purveyors, Starbucks and Dunkin’ Donuts launched their iconic fall-flavored beverages in mid-August last year (August 24 and August 19 respectively to be exact)! This love of seasonal flavors and shapes goes for the confectionery space too. Candy sales for all holidays totaled $18.1 billion (that’s a combination of seasonal and everyday) and accounted for 62.6% sales (National Confectioners Association). Looks like limited time is a good lure.
Appeal to their love of seasonal with these must-have fall and winter flavors while learning ways to create that limited time feeling year-round.