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Nowadays we’re all looking for a little piece of nostalgia. The top way to get that fix — candy.

TikTok is the source for this newfound love of retro candies. Videos with the hashtag #candy reached 48.3 billion views in April 2023 (Mashed). The majority of these videos are of people trying candy from the 80’s, 90’s — even earlier.

Those enjoying the candy aren’t just the older crowd re-trying the candy of their childhood. It’s Gen Z trying the candy for the first time too!

In honor of National Candy Day (November 4) we’ve collected the top 10 nostalgic candies you just have to try.

Old school. Retro. Classic. No matter how you choose to label it, nostalgia is soul-soothing and sweet.

Recent studies indicate that nostalgic swooning may make people feel optimistic about tomorrow. This hopeful attitude can translate into sales.

So how do you add nostalgic treats to your assortment? Follow these simple guidelines: