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International candy is going mainstream.  Once something you could only experience when traveling abroad, social media outlets like TikTok have spurred retailers to carry more imported confections than ever before (The Atlantic). One country whose candy is getting lots of love – Japan.  Exotic, intense flavors, unique textures, and vibrant packaging, Japanese confections are an experience for the senses.

New to the world of Japanese Candy? Let us take you on a tour of the top Japanese confectionery brands sure to make your business an international candy destination.

Food and beverage market research firm, Innova Market Insights recently announced its top 2019 food trend predictions. But, don’t go swapping out your entire assortment just yet. Incorporating even a few items from some or all of the categories listed below, will allow your customers to experience these trends without significantly impacting your bottom line.

We’ve taken some of the mystery out of the trends, with real-world examples of products that can be added to your shelves with ease.