Boost Back-to-School Sales with In-Store Sampling Programs

We don’t want to think about it, but the countdown to back-to-school is on (for some, it may have just ended – sorry). That means your customers are seeking “the” best lunchbox snacks. Make the decision easy for them and increase sales with an in-store sampling program.

You might ask, “How is giving something away for free going to increase sales?” The answer is the rule of reciprocity. This psychology rule says a person will respond to a positive action (aka a free sample) with another positive action (aka – making a purchase at the store offering the sample). Big box stores like Costco use in-store sampling with very positive results. According to The Atlantic, in-store sampling not only entices a one-time purchase, but over time found that giving out “… samples of frozen pizza increased sales by 600%.”

No matter your store size, sampling