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The votes are in — chocolate has been crowned America’s leading confection. While we don’t see its fan following fizzling out anytime soon, the best way for chocolate to maintain its position in confectionery royalty, and you to keep racking up the chocolate sales, is by keeping it fresh (in more ways than one). The best way to keep it fresh — incorporating the latest trending flavors and ingredients.

When it comes to confections, chocolate is king.

Chocolate sales totaled 16.7 billion in 2021 — the highest of any confectionery category (National Confectioner’s Association)! Milk Chocolate even has a national day dedicated in its honor (this year that’s July 28)! It’s true —we all love chocolate. But are you familiar with the major terms in chocolate making? Having a better understanding of how chocolate is made can help you to better direct customers to their chocolate favorites, while also serving up reasons to try new items, too.

Time to mold your mind – read on for the top terms to know related to chocolate making.