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In the age of tabloid TV and gossip websites, paparazzi, and social media, there’s no denying customers crave celebrity sightings — including on the products they purchase. With 81% of consumers buying a product because they like the packaging, according to packaging leader WestRock, there’s great opportunity to make your soda section pop with dynamic labels that feature celebrities.

Whether its celebrity-founded, or celebrity-licensed, products that feature celebrities make fans feel closer to the celebs they follow. Packages featuring high-profile celebrity images makes merchandising fool proof. Customers will be drawn to the bottles.

We’ve rolled out the red carpet and ready to introduce some star power for your soda selection.