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Page 29 - Heather Mayer
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August 19, 2019National beach Day is August 30. Time to celebrate with some sweets and think about ways to help save our beaches for future generations.
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August 12, 2019Now that back to school is in full swing, find new ways to help customers stock up on snacks and staples for family meals.
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July 30, 2019
Back to school is coming soon and that means a change-up in your store’s stock. It’s also a great time to revisit your merchandising strategy, including your impulse sections. Point of sale purchases and impulse purchases can help drive up sales, especially during the times when your store is busier than usual, like back to school shopping time, or during the crunch of holiday sales.
You have only an instant to capture attention in the retail space. According to Nielsen, “The average shopper spends 15 seconds at the supermarket shelf per category, notices less than 40% of products, focuses their attention on point-of-sale materials for 1.6 seconds and typically compares prices between just two products.”
Making those seconds count isn’t as difficult as you might think. Below are some simple suggestions which can have a major impact on capturing that attention and converting the attention to sales.
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July 22, 2019Customers are clamoring for Earth Friendly options. Unique ideas to help you fill a need while promoting your brand.
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June 27, 2019
Each year, new foods or ingredients, emerge as the “it” healthy items that everyone is rushing to add to their cart. Based on a survey of registered dietitian nutritionists (RDN), Trade magazine Today’s Dietitian and health and wellness communications firm Pollock Communications identified this year’s top 10 most popular superfoods.
An interesting item revealed — RDNs observed that healthy labels were eclipsing taste in their patients’ food decisions. The takeaway — communicating the health benefits of certain ingredients is more important than ever.
You’ll see that the majority of these foods listed are items you already have on the shelves. Make sure those healthy labels are presented where they are highly visible by creating your own superfoods logo and “shelf talker” sign describing health benefits. To reinforce the signage throughout the store, post the list of this year’s “superfoods” at the front of your store so customers have a starting point for their hunt.
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May 22, 2019Summer travel season is here. Satisfy snackers with healthful grab & go options.
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