Shower Mom in Trending Floral Flavors & Scents

By Heather Mayer

Styling and Photography by Laurie Mosco

Mother’s Day is only a month away! The hunt is on for THE gift to show Mom what she means to us. Chances are, that selection will involve flowers. Flowers were among the top three gifting categories for 2021, with  68% of consumers planning to give mom flowers, according to the National Retail Federation (NRF).  But flowers doesn’t necessarily HAVE to mean bouquets. Floral flavors are the IT ingredient this year. Let’s shower mom in floral flavors and scents!

Here are some ways to gift botanicals that are really growing on us and will grow on your customers, too.

Raise a Glass to Botanical Brews

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Botanical beverages

Along with grabbing her some flowers, 49% of Americans plan to celebrate Mother’s Day with a special outing like brunch, dinner, or something fun (NRF).  Certainly, fun beverages will be on hand, making teas and craft sodas with a botanical blend a delightful gift. According to Food Navigator, elderflower is the breakout floral flavor for 2022. Mother’s Day events will really sparkle when the refreshing flavors of afternoon tea in the garden are included in the celebration. Try Petal Elderberry White Tea Flower Sparkling Beverage . Or for a mom who wants to put her feet up and unwind this Mother’s Day, Bonne Maman Sweet Delight Herbal Tea, is sure to satisfy with a blend of classic apple and cinnamon, and notes of trending elderflower.

Everyone loves to give mom roses, but when rose is the primary beverage flavor, it really cultivates feelings of excitement. Pair it with exotic Asian flavors like in Petal Rose Lychee Sparkling Beverage, and the excitement is off the charts. Make mom feel like she’s being pampered with a wholesome, expertly blended tea of verbena, damask rose, and lavender like Bonne Maman Dream Herbal Tea.  

Flowers are all about the elegant presentation.  When it comes to floral beverages, nothing is more elegant than a gleaming retro-style mechanical bottle filled to the brim with purple Lorina Lavender Sparkling Lemonade.

While elderberry, rose, and lavender might be some of the more known ways to bring the floral flavors, they’re not the ONLY flavors tempting their taste BUDS.    For the truly adventurous moms, they’ll love the tang that marigold and basil bring to sweet peach in Petal Peach Marigold Basil Sparkling Beverage. Make mom feel “berry” special with a delicate white tea blended with tangy huckleberry and white cranberry found in TAZO Berryblossom White Tea.

Create an Immersive Experience

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Botanical scented candles

Flowers are great, and their scents delightful, but the fragrance lasts only a few days.  Keep the loving feelings going a little longer for mom and set the mood for your floral beverage celebrations with a recommendation to gift floral scented candles.

A top trend this year for home scents is “everyday wellness” and “instilling a sense of calm” (Candle Science).  Nothing is more soothing than a lavender candle, but when it’s made with environmentally-friendly soy like Mrs. Meyer’s Lavender Soy Candle, both Mom and mother nature will thank them.  When it comes to soothing scents, think outside the traditional flower box.  Peony scents like that found in Mrs. Meyer’s Peony Soy Candle may not be a traditional choice for bringing on the relaxation, but once lit, Mom will feel as if she is soaking in the sun, while sitting in a spring garden.

Some moms like to take that sense of calm a little further with meditation.  That’s where a signature botanical blend  like those found in chakra candles can enhance the meditation experience. While they might not be able to write Mom a HUGE check, Mom can feel the wealth of love and admiration with an Aloha Bay Money Chakra Energy candle filled with deep aromas of cassia, clove, and nutmeg.  A blend of earthy patchouli, labdanum, and frankincense like in Aloha Bay Happiness Chakra Energy Candle will bring on the smiles.  Mother’s Day is all about spreading the love, and what better way to do that than with a blend of fresh cedar, spruce, and rosemary found in Aloha Bay Love Chakra Energy Candles?

Floral flavors are really growing in popularity.  This past year 55% of new beverage launches featured floral flavors (Food Navigator).   Botanicals are also considered premium; consumers will pay top dollar to shower Mom in floral flavors (Specialty Food Magazine). Grow your sales with an expanded selection featuring floral flavors and scents.

Our floral flavors selection is the cream of the crop

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