Styling and Photography by Laurie Mosco

Spring may not have sprung yet, but retailers are springing into action to market their Easter candy selection.  And with good reason – the National Retail Federation reported that 89% of Americans’ planned Easter purchases were candy in 2021 – the highest of all categories. And where is that candy going you might ask?  Simple — in Easter baskets.   66% of parents make their kids Easter baskets, with 60% of those parents even sending baskets to their kids who don’t live at home (Insider). In the age of social media, simply throwing things in a basket isn’t going to cut it. Get a jump (or hop) on the competition – educate customers on how to make their Easter basket presentation a slam dunk.

We polled our design egg-sperts for their top tips to take baskets from so-so to egg-ceptional!

Level up with Different levels – Get their eyes jumping around like peter cotton tail — place items at different levels. Boxes and tape below the basket line help.

Play with Texture – Smooth, shiny, rigid and soft — different textured candies and packaging create depth and dimension

Offer Variety – Every “bunny” has different tastes.  Include a variety of bulk, packaged, trending and classic candies they’re all “hoppy” Easter morning.

Add the unexpected – Up the egg-citement with a candy they’ve never seen before like our chocolate maze!

A focal point to draws the eyes –  A larger, premium candy front and center grabs attention and anchors all the items around it. Our favorite — chocolate bunnies!

Bulk Builds a Colorful Foundation – Keep baskets brimming with excitement. Fill the holes with colorful bulk favorites like jelly beans, or chocolate eggs.

Our Easter selection has the bunny beat!