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Top Tips for Selling & Merchandising Gumballs

We can all agree that gum is sticking around – literally and figuratively. The gum category grew 16.7%, totaling $3.1 billion in sales as of May 21, 2023 (Candy Industry). It’s easy to see why.

Gum, while offering sweet flavors, feels like a better-for-you option. Pieces of gum are generally small in size and typically not a huge number of calories. And can be enjoyed while on the go and easily shared with friends.

While gumballs ARE a favorite, there are some things you can do to tip the scales and gain more sales. Read on for the top tips from our experts.

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We serve the latest confectionery and specialty food news to you on a silver platter.  From new products, to food and candy trends, to flavor forecasts, to confectionery merchandising tips.  Even food and candy trivia. Get your fill on everything confectionery and food from the leader in Specialty Food and Candy Distribution.